Career

Is Your Frowny Face Affecting Your Career?

These days, women have become concerned about their naturally serious expressions—and with good reason. Not only can they add permanent age lines and wrinkles to your face (think about those annoying “elevens” etched between a woman’s brows), they can also negatively impact your career.

Whether it be during a job interview, company meeting, or daily interactions with your boss or coworkers, showing signs of disinterest, annoyance, or disengagement can be particularly destructive. Even if it’s not your intention, an accidental frown could send the wrong message—in effect, projecting an unhappy persona even if you’re completely content.

“Be aware of it,” says career coach Sarah Hathorn, who notes that even a blank face may come off as negative. “Are you looking down, frowning or scowling with the forehead?” asks Hathorn. If so, she suggests holding a very slight smile so that you look like you have energy and are paying attention, instead of coming off as distracted or indifferent. Facial expressions are a part of everyday living that send vital messages to those around us.

Here are some useful tips that should help you stop frowning.

Start Inside
Dr. Richard Fried, a clinical psychologist and dermatologist, advises patients to take part in any activity that promotes relaxation.Try deep breathing, yoga, or guided imagery, which all “lead to a net response of decreased muscle tension, which can make meaningful differences” to a face that looks stressed, worried, angry, or tired. If the feelings prove hard to come by naturally, fake them, Dr. Fried said.

Arch Your Brows
Beauty therapist Damone Roberts recommends giving your brows a full, gently rounded arch. Arching your brows will not only give you the softest, friendliest look, it will also give better shape to your face. You can achieve this at home or by visiting a brow-centric salon. Be sure to pluck stray hairs, and use brow gel to keep hairs from hanging into your eyes.

Smooth Frown Lines
The corrugator muscle, also known as the frowning muscle, contain long, narrow fibers that run across the eyebrows and extend to the temples. M.J. Saffon, author of The 15 Minute a Day Natural Face Lift, suggests performing a forehead smoother exercise on a daily basis over several weeks for noticeable improvement.

Firmly press your fingertips on your corrugations and massage that area vertically for 30 seconds, then horizontally over the eyebrows and toward the temples. This will help alleviate some of the strain between your brows, as well as smooth out  those lines.

Be Surprised
According to Annelise Hage, a New York City-based yoga instructor and author of The Yoga Face, practicing “surprise me” facial expressions have multiple benefits. Not only can they smooth out the brow area, these exercises also de-wrinkle the forehead. Open your eyes wide in surprise, but do not wrinkle your forehead. Then, look at a point in the horizon for 10 seconds. Repeat the exercise five times.

Whether you meditate to relax your facial muscles, or exercise daily to smooth your forehead lines, awareness of your expression is an important starting point. Your coworkers are watching you, and even though you may not feel angry or stressed, unknowingly your face may be sending a message you’re not aware of–one that may end up affecting your paycheck or job opportunities.

Business

Grow Your Business with Email Marketing

Email marketing is one of the most effective and inexpensive ways to find and keep new customers.  Email marketing is the process of sending emails to acquire new customers, and convince existing customers to make additional purchases.  It is also used to enhance the relationship of a business with its customers and prospects, and encourage customer loyalty and repeat business.

By building a mailing list, a business can create an extremely valuable asset.

The advantages of email:

  • Email lets you send information to a wide range of existing and potential customers at a much lower cost than direct mail or printed newsletters.
  • Email marketing allows you to track your return on investment exactly, and is often reported as second-only to search marketing as the most effective, online marketing tactic.
  • The delivery time for an email message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
  • Email marketing is paper-free (i.e. “green”).
  • Once you have a large list, you can “rent” your list to third party marketing firms that will mail other offers to people on your list–this can be a significant additional source of revenue for your business.

How to build your email list:

Include an email sign-up box on your website.  Giving away a free report or “how-to” white paper course is a great incentive for people to subscribe to your list.

You can also collect the email addresses of people that drop off of your cart page after entering their email address. You can then send them a follow up email offering a discount to complete the sale.

Once a person submits their email address to you they become an opt-in subscriber. Don’t just send emails that attempt to sell things, but rather offer them information, free reports, and tidbits of news and advice. That way they will be more likely to purchase it as something you recommend to them, not just as something you are selling.

Key points to remember about email:

The sending of unsolicited email is forbidden by law and can involve severe penalties for violators. It is governed by the federal Can Spam law.

You should only send email to a person when they have “opted-in” to receive it. When you collect a person’s email address, be sure that you explain how you intend to use their email.  Include a privacy policy on your website and place a link to it next to your email collection box.

Due to the large amount of spam email, it is getting harder to get legitimize commercial email delivered into people’s inbox.  Specialty software and service firms have emerged to help businesses manage their email programs, and ensure that their emails are not blocked as spam.

Although it takes time and effort to maintain and grow, a mailing list can end up being the most powerful tool in your Internet marketing arsenal.

Click on the links below to find help getting started with your email marketing efforts:

 

Career

Medical Assistants are in Great Demand

While most industries face cutbacks and layoffs as a result of the current economic climate, there is one career that is projected to grow steadily in the future: Medical Assistants. Experts predict that medical assistant jobs will grow as much as 35% by 2016, due mostly to the aging of the population and major advances in medical technology.

The field of medical assisting offers many options and medical assistants can tailor their careers to their lifestyle. Medical assistants can be part-time, full-time, even work only evenings and weekends.  Working conditions and benefits tend to be excellent.

There is demand for medical assistants in many different areas of medicine.  As a medical assistant you can choose to specialize in a particular type of medicine such as podiatry, ophthalmology or chiropractic care

Some of the duties performed by medical assistants include:

  • Handling both administrative and clinical duties and reporting directly to an office manager, physician, or other health practitioner
  • Taking medical histories and recording vital signs
  • Explaining treatment procedures to patients
  • Assisting physicians during examinations.

Accreditation programs are often be the best way to get into this exciting and dynamic field. These programs  teach you everything you will need to work in a medical office, from clerical skills such as filing, transcription and recordkeeping, to anatomy, physiology and medical law and ethics. Often these programs also provide internship opportunities and placement services for graduates. Certifications will help you stand out and make you more desirable to potential employers.

Medical assistants usually are able to move up from their initial position with a little additional training down the road. Many take additional classes to become nurses and health care practitioners. Some take on additional administrative training and become office managers for larger practices. Your first job as a medical assistant is more of a jumping off point for a bigger, more rewarding career in the health care industry.

As with any training or educational course, always research any program thoroughly before beginning. Find out exactly what kind of training you will be receiving through your program and what kind of assistance and placement programs are in place to help you. Working in the health care industry can be extremely rewarding and a medical assisting training course can be the first step to a long and satisfying career in the health care field.