There’s a special text message that usually gets Jennifer Phillips-Miller’s attention right away. That’s because Jennifer is a member of Ideeli.com, one of a new breed of private shopping clubs that have recently emerged on the Internet. The text message advises Jennifer that a new designer product is about to be offered for sale at a huge discount.
Ideeli is a members only club that organizes short (lasting just 2-3 days) online sales of luxury products at steeply reduced prices. Think Italian designer shoes for $100 rather than $500. It’s one of the hottest new trends on the Internet.
Ideeli works with hundreds of luxury brands from the US and Europe. These brands all have the occasional need to quickly sell overstocked items or to quickly introduce new products to the market to generate buzz and word of mouth. In the old days they would do this with sample and warehouse sales.
Now they use membership clubs like ideeli to move the product for them. Ideeli is given a set number of items to sell and offers them in short time restricted sales at huge discounts. It conducts about 20 of these sales per week. While they keep the names of the brands they work with somewhat under wraps (we aren’t allowed to mention them here) , we can say they have relationships with nearly 300 of the top luxury brands in the world at prices of 60, 75, or even 90% off retail
Goods include more than apparel and shoes. In the case of ideeli, they also offer home furnishings, jewelry and travel.
Sales can sell out in a matter of hours or days and never last more than a few days. And if you don’t like the item when it arrives, or the fit is no good – you can return it.
For Jennifer, the sales make for great sport. “I love it!”, she says, “You need to move quickly when you get an alert to see if the item is something you are interested in and how cheap it is.” And with a 2-year old in tow, “It sure beats spending time in a department store.”
Jennifer also loves the variety. ‘Living in Dallas, you just don’t get a chance to see a lot of these brands and at these prices – forget it.”
The one drawback of these clubs is that membership is limited. That’s because the clubs have access to a limited number of items for each sale. If membership were too large, then the items would sell out in minutes leaving most of the members upset. Typically new members need to be invited to join by existing members. If they don’t have an invite, they can apply to join through their waiting list.
Fortunately, ideeli is expanding its membership for a limited time. They have set up a special page where, for a limited time, readers of HowLifeWorks.com can sign up free, and bypass their waiting list.
To get your free ideeli membership now, click here.