Unfortunately, Roasters was ultimately unable to compete in a fast-food field crowded with chicken joints (including KFC). The company went bankrupt in 1998, and was bought by the Nathan’s corporation.
Today, Kenny Rogers’ Roasters lives on in nearly 100 locations located in Asia, but is no longer a presence in the U.S. However, the chain made a strong impression on the public consciousness during its short run. Perhaps most famously, Roasters was the focus of an episode of Seinfeld, where Kramer boycotts a location whose bright sign shines into his apartment, only to end up falling in love with their delicious chicken. Roasters is just one of many reasons that Rogers, who passed away recently, will be missed.